Privacy Policy
Last Updated: November 2, 2026
1. Qualification and Introduction
This Privacy Policy governs the use of the MuahPet application and its services, establishing the rules for the collection, use, storage, sharing, and processing of personal data.
Acknowledgment
By using the MuahPet Application, you declare that you have read, understood, and fully agree with all the conditions of this Policy.
1.1. Legal Qualification (LGPD)
MuahPet acts as a Data Controller, in accordance with the Brazilian General Data Protection Law (LGPD) and other applicable Brazilian laws, being responsible for decisions regarding the processing of collected data.
1.2. Purpose of the Application
MuahPet is a digital environment designed to connect animal Protectors (NGOs and individuals) with people interested in Adoption, optimizing the dissemination of animals and facilitating contact for the completion of adoption.
2. Data Collection and Legal Bases for Data Processing
2.1. Personal Data Collected
To access and use our Services (such as registering a pet or interacting for adoption), it is essential to provide registration information.
| User Category | Examples of Collected Data |
|---|---|
| Protectors (NGO/Individual) | Name/Organization Name, Email, Phone (if available), City and Country, Profile Photo |
| Adopters | Full Name, Date of Birth, Email, Phone (if available), City and Country, Profile Photo |
| Adoption Questionnaire | Information about residence (type, size), presence of children or other pets, occupation |
| General (Technology) | IP Address, browsing data, device type (via Cookies) |
Note: Note: We do not intentionally collect, store, or process personal data that is excessive or unnecessary for the operation of our Services.
2.2. Legal Bases and Purposes of Processing
Data processing is based on the following legal bases under LGPD:
| Legal Basis (LGPD) | Purpose of Processing |
|---|---|
| Contract Execution | Enable the Adopter-Protector connection, manage Application access, and fulfill operational obligations of the Services |
| Consent | Use of Image and Voice for promotional campaigns; sending partner offers |
| Legitimate Interest | Continuous improvement of the Application; development of new services; prevention and investigation of fraudulent or illegal activities; sending MuahPet's own news, events, and offers by email, which you can turn off at any time (section 2.3); keeping, for a limited time, restricted copies of edited or deleted chat messages to review reports (section 2.4) |
| Legal/Judicial Obligation | Provision of data to public, tax, or judicial authorities, upon legal determination |
| Regular Exercise of Rights | Keep, for a limited time, the data of deleted reported accounts (section 4.3) and the copies of edited or deleted chat messages (section 2.4), to defend rights in judicial, administrative, or arbitration proceedings |
2.3. News, Event, and Offer Emails
MuahPet may send news about the Application, invitations to events such as adoption fairs, and MuahPet's own offers to your account's email. These emails are turned on when you create your account.
You can turn them off at any time in the Application, under "Profile" > "Notifications" > "News, event, and offer emails". Each of these emails will also have a link to unsubscribe, without signing in.
These emails are based on MuahPet's legitimate interest in promoting its services and adoption events (section 2.2), and you can object to them at any time as described above. Turning them off does not affect the emails your account needs, such as email confirmation and password reset. Partner offers still depend on your consent.
2.4. Chat Messages
Chat conversations are private between the two people in them. MuahPet does not read conversations.
When someone edits or deletes a message, it changes for both people as usual, but MuahPet keeps a restricted copy of the previous version (text, photo, or video) for 90 days. If a report about that conversation is still pending at the end of that period, the copy is kept until the report is resolved. Deleting your account does not erase these copies early.
Only MuahPet administrators can access these copies, and only to review a report made by one of the two people in the conversation: the conversation between the person who reported and the reported user or the Protector of the reported pet. They are never used for marketing or analytics. Message content is provided to third parties, such as the police, only under a court order (Marco Civil da Internet, art. 10).
This retention is based on MuahPet's legitimate interest in keeping the platform safe by preventing fraud and abuse, and on the regular exercise of rights in judicial, administrative, or arbitration proceedings (LGPD, art. 7, IX and VI).
3. Data Sharing and Transfer
3.1. Sharing Scenarios
MuahPet shares data strictly for established purposes, in the following cases:
- Between Users: Identification and contact data are shared between the Protector and the Adopter so they can proceed with the adoption process
- With Service Providers: IT partners, information security providers, hosting platforms, and marketing companies
- With Commercial Partners: Partner entities for sending benefits, invitations, or promotions (with your consent)
- With Authorities: Regulatory bodies and the Judiciary, when legally compelled; the content of private chat messages, only under a court order
We do not sell, trade, or rent your personal information to third parties.
3.2. International Transfer
In situations that require data transfer outside of Brazil (e.g., use of international cloud services), MuahPet implements appropriate protective measures to ensure the security of your data, in accordance with current legislation.
4. Protection of Children's Data and Data Subject Rights
4.1. Protection of Children (Under 12 years) and Adolescents (12 to 18 years)
The Application is not intended for minors under 18 (eighteen) years of age. We do not intentionally collect data from children and adolescents.
If you are a parent or legal guardian and suspect that your child under 18 has provided us with data, please contact us immediately, and we will take steps to remove such information.
4.2. Data Subject Rights (LGPD)
Under LGPD, you may request, at any time and free of charge, the exercise of your rights, including:
- Confirmation and Access: Confirmation of data processing and access to your data
- Correction: Correction of incomplete, inaccurate, or outdated data
- Anonymization, Blocking, or Deletion: Request anonymization, blocking, or deletion of excessive or non-compliant data
- Revocation of Consent: Withdraw your consent at any time
- Objection: Object to processing based on legitimate interest, such as news, event, and offer emails (section 2.3)
- Data Portability: Request portability of your data to another service provider
- Information about Sharing: Information about public and private entities with which we share data
4.3. Account Deletion
You can delete your account at any time in the Application, under "Account & Security" > "Delete Account". Deletion erases your sign-in, your profile and registration data, your pets with their photos and videos, and the photos and videos you sent in chats. The text messages you sent stay visible to the people who received them, and reports already made stay on record for administrators. Restricted copies of edited or deleted messages (section 2.4) are kept until their own period ends. After that, your email can be used to create a new account.
You can also delete your account without the Application, by signing in with it on the Delete your account page.
Reported accounts: if, at the time of deletion, the account or one of its pets has a pending report or a report made in the last 90 days, MuahPet keeps a restricted copy of the account's name, email, and profile photo, and of the reported pets (name, description, and photos). Only MuahPet administrators can access this copy, which is used only to review reports, prevent fraud and abuse, and defend rights in judicial, administrative, or arbitration proceedings. It is erased 90 days after deletion or, if a report is still pending on that date, once that report is resolved.
For the same reason, for 365 days after a reported account is deleted, MuahPet keeps a code generated from its email with a secret key (a keyed hash), which cannot be turned back into the email. It is used only to show administrators that a new account uses the email of a deleted reported account.
This retention is based on MuahPet's legitimate interest in keeping the platform safe and on the regular exercise of rights in judicial, administrative, or arbitration proceedings (LGPD, art. 7, IX and VI). Accounts without such reports keep neither the copy nor the code.
4.4. Contact the Data Protection Officer (DPO)
To exercise your rights, revoke consent, or clarify any questions about data processing, contact our DPO:
Email: contato@muahpet.com
Attn: Data Protection Officer
5. Final Provisions
5.1. Security and Retention
Data is stored in a secure environment, with technical and administrative measures (encryption, access control) to prevent unauthorized access.
- Secure server infrastructure
- Encryption of sensitive data
- Regular security assessments
- Limited access to personal information
Data is retained for the time necessary to achieve the purposes or comply with legal requirements. However, please note that no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.
5.2. Use of Cookies
MuahPet uses cookies (Necessary, Performance, Functional, and Marketing) to optimize your experience and personalize content. By using the Application, you accept the use of cookies.
Cookies are small data files stored on your device that help us:
- Remember your preferences and settings
- Understand how you use our Application
- Improve functionality and performance
- Provide relevant content and advertisements
You can manage and disable cookies through your browser or device settings. However, disabling cookies may affect your ability to use certain features of our Application.
5.3. Policy Changes
This Policy may be reviewed and updated at any time. In case of significant changes, MuahPet will notify users prominently in the Application, requesting new acceptance if necessary.
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: